Apple Music Artist of the Year: Tyler, The Creator

Instead of a standard awards ceremony, Tyler, The Creator celebrated his Apple Music Artist of the Year annoucement by giving back to his alma mater, Hawthorne High. We transformed a standard senior rally into a full-scale festival experience, sourcing local fodo vendor, such as Crenshaw Juice Co., and Happy Ice, to building a custom-built "Artist of the Year" photo moment for the students. Our team ensured every moving part—from the surprise logistics to the gifting of iPad Pros to the entire senior class—was handled flawlessly, allowing Tyler to focus on inspiring the next generation of creatives

Produced on behalf of Free Lunch Agency