Adidas NYC
Alex Taylor
Adidas NYC wanted to show that in New York City, women’s basketball is just as important, and culturally relevant, as any other sport. This social media campaign highlights Alex Taylor, the founder Hoop York City, a women's only basketball league in NYC, and current brand partner for Adidas. As the senior producer I hired a women led creative team,with photographer Cheril Sanchez, a born and bred New Yorker, to create portraits of Alex and highlight the new Adidas X Hoop City York product.
