Bernard James

Being a founder of an eponymous brand can be a tricky situation. What does it mean when your name is not only your self-identification, but a luxury jewelry brand that is disrupting a very historically homogeneous industry? We found the balance by highlighting why the founder created the brand. Bernard James, the jewelry line, was created to showcase fine jewelry that spoke to Bernard’s community of creatives, and is inspired by his upbringing in Crown Heights, Brooklyn.