Firmé Atelier

Creating the brand narrative for Firmé Atelier is first and foremost an exercise in examining how the multicultural community of Los Angeles has shaped and formed the founders Eric Kim and Paul Um and their bespoke manufacturing design studio Firmé Atelier. We worked together to unravel the threads of how this business was birthed and how the intersection of Mexican, Korean, and American clothing manufacturing culture in LA created their unique brand narrative and diverse creative services to the fashion community in Los Angeles.