J.Crew x Alex Eagle Launch

For the launch of the J.Crew and Alex Eagle collection, Alex Eagle and Olympia Gadot, the Creative Director of J.Crew, co-hosted an intimate styling session for select VIPs in NYC at WSA’s 17th Floor Lounge. We wanted to emphasize the English classic menswear, and Ivy League, inspiration for this collection by having a tailor and embroiderer on site to add their monograms and personalize the fit ofeveryone’s clothing.

We also worked with Chef Hannah at WSA to create a customized menu for this event with classic British breakfast spread with added touches, such as hardboiled blue eggs to match the new collection.

We also created custom teacups, and teatins filled with Early Grey tea from the Rare Tea Company, along with custom red garment bag branded with the logo for guests to take their gifts home, creating an elevated experience for guests from the moment they entered the suite, to when they left.

Produced on behalf of Care of Chan