Madewell
NYFW Denim Gallery 



For New York Fashion Week, we produced a cocktail party for Madewell to highlight their signature denim in a gallery exhibition, inviting tastemakers, press, stylists and influencers to experience their new SS25 campaign imagery and new denim styles for the sesaon. For our creative programming we created an elevated food station to showcase our catering partner Fini Pizza, while DJ Zoe Gitter provided 90’s party tunes and photographer Paige Powell shot polaroid portraits of the guests as a takeaway. 

Produced on behalf of Care of Chan