Vitra
Showroom Opening 



During NYCxDesign week, Vitra celebrated their new NY showroom on the Lower East Side, by re-introducing the brand to the US market with a two-part activation. We produced a media breakfast and an evening cocktail party, as Vitra is known for their hosting expertise, from its roots as a family-owned business. For our creative programming, we worked with Pinch Food Design for the cocktail party to develop a desigh forward food menu, including fun bouquets of long pretzels arranged in Alvar Aalto vases. For the media breakfast, Gem Home created a seasonal breakfast spread for Vitra’s guests. We hired iconic DJ Stretch Armstrong to provide the sountrack for the cocktail party, and worked with Devlin’s, our AV partner, to create an aesthetic speaker system for Stretch. We also secureed Yola Mezcal, for our cocktail foundtain, and Aplós non-alcoholic beverage  to provide refreshments for the guests. These activations offered media and VIP guests a holistic taste of the brand, fostering industry key relationships with strategic partners in the US.


Associate Producer
Produced on behalf of Care of Chan